An awning or canopy is the perfect way to introduce clientele to your store, being both an inviting and a practical type of sign. In New York, especially, your awning plays a significant role in your ability to attract visitors. It invites passersby to pause near your place of business and to take in your storefront while they experience a pleasant moment of relief from the brightness of the sun or from a sudden downpour, leaving a positive impression in their minds even before they have stepped through your doors.